June 2012
41 posts
2 tags
Microsoft Advertising Takes On Conversion Funnel ... →
This interview with Rick Chavez and Natasha Hritzuk - both colleagues on the Marketing Solutions Team - outlines the deep research that Microsoft has done on consumer buying. Fundamentally, the funnel model is too simplistic. Congratulations, Natasha and Rick! The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target...
Jun 20th
3 tags
Jun 20th
1 note
3 tags
The Microsoft Surface Details →
Jun 19th
4 tags
Jun 19th
1 note
Jun 18th
3,094 notes
Jun 18th
41 notes
3 tags
Hybrid Audi Wins Le Mans - The Most Grueling Car... →
I am surprised that a hybrid won the Le Mans and even more surprised that it was an Audi. I always thought the Germans were behind when it comes to hybrids.
Jun 18th
2 tags
Windows 8: You’ll Absolutely Hate It At First (But... →
I am one of these people who are consummate early adopters. I just love trying out new things. With Windows 8, I didn’t absolutely hate it, but it did take me some time to adjust to it. It’s a completely different user experience. However, after I used it for a couple of days, it’s really nice. In the interest of full disclosure, I do spend a lot of my time in the Windows 7 mode...
Jun 18th
2 tags
Farhad Manjoo's article - RIP, Nokia (1865 –... →
Farhad Manjoo is as usual incisive and brilliant. However, I think his conclusion on this is overblown. Nokia is not going to die. There is no question they are going to have to make an extremely difficult transition. It’s not clear to me (from the article) that they can’t do it. There are enough forces on their side that it could happen. Nevertheless, his writing and analysis is...
Jun 17th
2 tags
Rumor: Microsoft to Introduce Tablet? →
I have no knowledge of this, but this sounds a bit far-fetched. I doubt that MS would want to challenge their channel partners. However, they did have a great tablet that they cancelled called Courier - so who knows?
Jun 17th
3 tags
Mother-of-All-Microsoft-Leaks Details Xbox 720... →
Not only is someone going to get fired, they are going to be bankrupted by Microsoft’s lawyers.
Jun 17th
1 tag
Jun 9th
437 notes
1 tag
Jun 9th
75 notes
2 tags
Jun 9th
178 notes
2 tags
Putting Agile Marketing to Work | Conspire: A... →
Great piece on agile marketing. This is going to be one of the biggest impacts on digital marketing - the other being leveraging audience data. processanditeration: Worth reading.
Jun 9th
1 note
1 tag
Jun 9th
226 notes
1 tag
Jun 6th
777 notes
3 tags
on{X} from Microsoft - make your Android phone do... →
Now we just need to Isaiah Mustafa (the Old Spice Guy) to do our ads. :-) Imagine you could program your Android to text your wife when you left work. Now imagine your Android reminding you in the morning to grab your umbrella if it’s going to rain later in the day. Now look back at your Android Phone! Now look at Microsoft! Wait, what? Microsoft? That’s right, your favorite Redmond...
Jun 6th
3 tags
Can You Handle the Truth? Aaron Sorkin’s Steve... →
Farhad Manjoo takes apart Aaron Sorkin and the problem with his projects. The more I read Manjoo, the more I like his writing. He is incredibly talented and his logic is inescapable.
Jun 3rd
May 2012
55 posts
2 tags
Plum Perfect Uses A Picture Of Your Face For... →
Simply brilliant. Facecake is another startup with incredible technology that enables a virtual fitting room.
May 31st