This interview with Rick Chavez and Natasha Hritzuk - both colleagues on the Marketing Solutions Team - outlines the deep research that Microsoft has done on consumer buying. Fundamentally, the funnel model is too simplistic. Congratulations, Natasha and Rick!
The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global director of insights and analytics at Microsoft Advertising. In its stead, Hritzuk has concocted the Consumer Decision Journey.
“What this decision-making journey really did for us is it flagged up two key areas that have never really been addressed by any traditional consumer research—they’re not even really reflected in the context of the purchase funnel,” said Hritzuk.
I am one of these people who are consummate early adopters. I just love trying out new things. With Windows 8, I didn’t absolutely hate it, but it did take me some time to adjust to it. It’s a completely different user experience. However, after I used it for a couple of days, it’s really nice. In the interest of full disclosure, I do spend a lot of my time in the Windows 7 mode - most of the apps that I use only run in Windows 7 mode, but I do like the new UX.
Farhad Manjoo is as usual incisive and brilliant. However, I think his conclusion on this is overblown. Nokia is not going to die. There is no question they are going to have to make an extremely difficult transition. It’s not clear to me (from the article) that they can’t do it. There are enough forces on their side that it could happen. Nevertheless, his writing and analysis is simply too good.
I have no knowledge of this, but this sounds a bit far-fetched. I doubt that MS would want to challenge their channel partners. However, they did have a great tablet that they cancelled called Courier - so who knows?
I really respect Steve Blank, but that seems a bit extreme. Venture capital is an open market. If there are sufficient returns in long-term investments, some VC will differentiate themselves to do it. However, I do agree that the vast majority of the sheep will not.
The headline for me here is that Facebook’s success has the unintended consequence of leading to the demise of Silicon Valley as a place where investors take big risks on advanced science and tech that helps the world. The golden age of Silicon Valley is over and we’re dancing on its grave.
I was tickled by this. Apparently, the average score of the review of the Nokia is higher than any other phone. Therefore, Wolfram (the power behind Siri) declares it the best phone ever. Game, set and match!
This shows what can happen when the app designers understand the strength and constraints of the platform and leverage the platform’s strengths.
[N]ow Windows Phone users are getting an especially slick and easy way to access all of their professional information on the site.
LinkedIn’s Windows Phone app takes advantage of the platform’s Metro UI and Live Tiles, creating a very different experience from LinkedIn’s other app offerings. You can still access all of the same resources, including updates from your connections, your profile, the latest LinkedIn news, groups you follow and your inbox. But the Windows Phone app offers a couple of extra perks.
The Windows Phone version includes “Jobs” and “Companies” tiles, which are missing entirely from the iOS and Android apps. From the “Jobs” tile, you can browse through suggested jobs, search for jobs, and save specific listings.