Recently I’ve come across two websites, The Verge & Monday Note, that are totally kicking butt when it comes to technology content. The Verge is a slick, polished site that covers technology in depth but with some serious style. Think of the content that it delivers as a cross between TechCrunch, AllThingsD, and ArsTechnica, but beautifully displayed and really nice interaction.
Monday Note is a blog by Jean-Louis Gassée and Frédéric Filloux. They go in depth into strategy and market implications. Their recent analysis of the Microsoft Surface announcement was particularly well done and worth reading. Going through their archives I found a ton of really good material.
Stupid WSJ. Orbitz found that Mac users were booking hotels $20-$40 per night more than PC users. They started showing Mac users hotels that were commensurately more expensive - experiences that were MORE RELEVANT. Of course, the WSJ chose to position this as Orbitz ripping off Mac users.
I don’t need journalism like this. What a load of crap.
This past week, I was lucky enough to have a short internship with one of my idols, Jessica Hische. She is an illustrator and designer specializing in typography based in San Francisco. She is most well known for her font, Buttermilk, and more recently, designing a font specially…
“I am driven by two main philosophies, know more about the world than I knew yesterday and lessen the suffering of others. You’d be surprised how far that gets you.”—Neil deGrasse Tyson (via crookedindifference)
And if Microsoft did that when touch became so important to laptops, I might have never changed the subject to terrible trackpads when I sat down with Angiulo, and never started recommending Mac laptops over Windows PCs for the last couple of years.
That sounds over-hyped even to me. However, I think we are definitely on our way to getting our mojo back. The competitors aren’t going to be standing still and we have to out-execute them. The energy and enthusiasm are there and just as important so are the resources. As Steve Ballmer said, “We are persistent.”
This interview with Rick Chavez and Natasha Hritzuk - both colleagues on the Marketing Solutions Team - outlines the deep research that Microsoft has done on consumer buying. Fundamentally, the funnel model is too simplistic. Congratulations, Natasha and Rick!
The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global director of insights and analytics at Microsoft Advertising. In its stead, Hritzuk has concocted the Consumer Decision Journey.
“What this decision-making journey really did for us is it flagged up two key areas that have never really been addressed by any traditional consumer research—they’re not even really reflected in the context of the purchase funnel,” said Hritzuk.
I am one of these people who are consummate early adopters. I just love trying out new things. With Windows 8, I didn’t absolutely hate it, but it did take me some time to adjust to it. It’s a completely different user experience. However, after I used it for a couple of days, it’s really nice. In the interest of full disclosure, I do spend a lot of my time in the Windows 7 mode - most of the apps that I use only run in Windows 7 mode, but I do like the new UX.
Farhad Manjoo is as usual incisive and brilliant. However, I think his conclusion on this is overblown. Nokia is not going to die. There is no question they are going to have to make an extremely difficult transition. It’s not clear to me (from the article) that they can’t do it. There are enough forces on their side that it could happen. Nevertheless, his writing and analysis is simply too good.
I have no knowledge of this, but this sounds a bit far-fetched. I doubt that MS would want to challenge their channel partners. However, they did have a great tablet that they cancelled called Courier - so who knows?